Oburoni Outfitters


Where the ‘White Man’ Shops

Oburoni (Correctly spelled according to the Twi language from a professor at the University of Ghana, Legon) (n or adj)-- (1) direct translation from the Twi: white man, (2) modern usage: used to title or describe any male or female who is not a black African. Henceforth, it is used to describe/title any male or female of any race provided they are not African.

Anyone who has ever been to Ghana knows what this word means: little children sing it to you as you walk through villages and alleyways -- “O-BRO-ni!! How are YOU? I’m FINE thank you!” -- men and women whisper it as you walk by. In the midst of a chaotic Twi discussion, it is often the only word you understand. Vendors call this nickname (of sorts) out to you to draw your attention to their wears. And for those of you ladies who have been to Ghana, we all know that the men frequently ask -- or tell, however you choose to look at it -- us, “Oburoni, I will marry you!”

Now, this term is almost never derogatory (as anyone who has ever visited Ghana knows) and almost always uttered by the beaming faces of Ghanaians we have come to know and love.  After living there for six years, I have come to greatly, greatly appreciate those times, when I am the only oburoni around.

So when I’m back home in the US, I proudly wear my Oburoni Shirt. It’s a representation of my close ties to Ghana, and the fact that I have, unashamedly, walked the streets of an all-black nation by myself!

If you’ve ever lived in, visited, or stepped foot in Ghana, then join the ranks of those who proudly wear the Oburoni Shirt. Never been to Ghana, no problem!! Wear the Oburoni Shirt to show your acceptance of the African culture and way of saying it like it is -- you’re a “white man!” Have Ghanaian friends? Make their day by showing up in an Obruoni Shirt, “they will laugh-o!” Just love the design and fit none of the above categories...you know you want to, so just go ahead and buy the shirt :-) because not only is it a unique product designed by Ghanaian artist Solomon Narh, it’s a fashion statement.